[Design nuances] Cleartrip Activities

Couple of weeks back, we announced our latest product – Cleartrip Activities. We sincerely hope that your weekends are never boring – ever! Today, we will share some of the nuances which went into designing the product.

We had 3 clear objectives with respect to design
  • A big part of travel is inspiration. Only if we get inspired, we try out new things. We wanted the new product to be inspiring people to head out.
  • At the same time, because of the lower ticket sizes involved, we wanted it to be light. No heavy duty consumption of content.
  • Activities are fun, and we wanted the design to showcase it.

The result was a more informal design language, which we will talk about in detail in the post below.

Activities collection page

This mainly showcases all the types of activities one can experience in a city. We tried multiple options but most of them either looked very flat or too busy. The grid layout gives it a editorial look and also makes sure we have at least 3 to 4 collections shown upfront on smaller devices. We seldom use “The Sans” font, but in this case, we wanted to give it a magazine editorial character. The collections which have multiple activities inside it are indicated by a small subtext counter.

Activity listing page

This screen lists out activities of similar type. For eg. All cycle rides in Bangalore. Each card shows title, timings and price. The timings are represented in a such a way that, the exact day and time is shown if the activity runs less than 3 times a week. If it runs more than 3 times, we just show that it runs on multiple days and at multiple times. This keeps the layout clean and simple.

Activity details page

This was the most exciting and challenging screen of the product. We are really happy the way it has turned out. Initial iterations were more on the lines of Cleartrip hotel details page where the information is much structured and functional. Since activities have a smaller ticket size, we wanted to be a bit more experimental in the approach. Thus we have a lot of white space.

The first block covers up the most important information. Image, price, title, one line description, time & the activity location. This, we felt is enough for a user to get interested and read further. Time also has got tags for quick reference – morning, afternoon or all day long.

The second block mainly talks about audience fit for that activity, and also details about the pricing. The initial idea of representing prices was to make a table, but it seemed too structured. The revised look is meant towards the most often use case, and for other edge cases there is a fall back with titles. Inclusions and pick up points or meeting points are mentioned next.

The third section highlights one photo to break the monotony and talks in detail about the activity. “Read more” takes you to a modal which describes the entire activity details along with cancellation information and other highlights.

The fourth and the last section shows Organiser details, Address of the activity on a map, Things to carry and any specific notes from the organiser.

Once you’ve decided on an activity, you can choose the date, time slot, number of travellers and, then you enter the seamless Cleartrip booking experience with which you’re already familiar.

You can access all your booked activities in “My trips” on the app itself. They also show up on the desktop site incase if you wish to print invoices and do more.

The look and feel of this product has been intentionally designed to be different than the rest of the app. It doesn’t follow the conventional style, but yet it flows with the product in hand. The early feedback has been very encouraging, and gives us more motivation to experiment & explore new design patterns. Do let us know what you think of the new approach.

Introducing Activities

“Weekends are a bit like rainbows; they look good from a distance but disappear when you get up close to them.” ~John Shirley

In any lifetime, weekend is a precious commodity — time to take a break, with friends, with family or with that special someone. The weekend arrives, and just rolls by. All this sense of glorious freedom and anticipation doesn’t seem to hold the same liberating promise that we were looking forward to. We wait for vacations, but it’s hard to cram all our desires into 1-2 weeks per year.

Contrast this with the Saturdays in school! Something fun was waiting for you, and the 1:00pm bell was the only thing standing in your way. Cleartrip wants to recreate that feeling you got right before the school bell rang!

We are thrilled to announce the launch of Activities, a handpicked & comprehensive collection of activities, experiences and things to do in your city and also when you are away. For the first time in India, you can now browse and book interesting experiences, from a collection of over 2000 activities across 30 cities spanning both metros and touristic destinations.

We are striving hard to bring the holiday experience to your city, and without you having to travel. As of now, we have a wide range of 150 themes – Culinary classes, Food walks, Segway tours, Luxury bike rentals, Yachting, Adventure, Go karting, Photography trails, Hiking, Kids, Day outings, Night treks, and more.

Even while traveling, irrespective of how & where you have booked your travel, you can book these activities at the destination. Our team of city experts has put together the best activities working with the highest quality local activity providers to deliver a great experience.

You can discover and book all these amazing activities on all of our apps – iOS, Android and Windows. The activities home screen showcases all the collections available as part of the city. Pick a specific activity and get to the activity detail screen, which showcases the activity, and the necessary details like meeting point, duration, operational days/hours, activity description and the service provider information. There is something to do for everyone, and at prices starting from Rs. 200.


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All the payment options are supported – credit cards, debit cards, net banking and 3rd party wallets.

In parallel, we want to reach out to all activity providers, who are championing these experiences, to join us in this endeavor and help us reimagine travel. Please visit our partners page or reach out to us at esp@cleartrip.com, and we will do all it takes to onboard you at the earliest.

As Cleartrippers, we have been mystery shopping these activities for the last few weeks, and we have loved every one of these experiences. A few personal favorites – Microlight flying in Bangalore, Feni making in Goa, taking a yacht in Mumbai & Adventurous gaming in Delhi! One of the guys remarked in jest, that we have enough activities to fill the remainder of his life’s weekends.

Give it a spin, head out, and have fun. And as always, do send us your feedback to mobile@cleartrip.com.

Looking for product designers

Cleartrip breathes design. One of our founders is a designer and thats how it has become part of our DNA. We have been consistently setting high benchmarks in design – Be it iOS7 design, roundtrip results on mobile or an app for Apple watch. We believe in the power of design and entire organization is highly sensitised to it. Even our engineers can give other designers a run for their money when it comes to pixel perfection.

We have some exciting projects lined up and are looking for young, enthusiastic and passionate product designers. Working as a product designer at Cleartrip is a classic opportunity to let the world know that you care deeply about user experience. Also, we believe design is as much about broader user experience as it is about attention to detail. You’ll be at the forefront of the company’s efforts and be directly responsible for decisions that shape the product. Sounds like your type? Join us.

You can write directly to kedar.nimkar@cleartrip.com. Find out more about the job descriptions for web and mobile designers in our jobs section.

There are also lot more exciting job opportunities at Cleartrip

Introducing Part Payment for Domestic Flights and Hotels

Short of funds, but want to lock in a good price on your next flight or hotel booking? Wish to book a vacation for the extended family, but don’t want to pay upfront, in one go? Want to avail a flash sale and lock-in an unbelievable rate? 

Then Part Payment from Cleartrip is just the feature for you.

At Cleartrip, we’ve always been big proponents of making travel simple. We feel allowing a part payment option will cushion customers in a way that doesn’t trap them into making impulse purchases, but still provides peace of mind with an instant and confirmed reservation.

Part Pay on Cleartrip (for both hotels and flights) is meant to allow bookers the ease and comfort of booking now and paying the full amount later, without suffering the anxiety of having to pay the whole amount, right then.

In just three easy steps, Part Pay allows you the flexibility of paying only a small percentage of your total booking amount to confirm the booking and pay the rest, at a later date.

Here’s how:

Step 1: Reserve your hotels or flights by making a Part Payment

You will instantly receive a confirmation about your booking with a date the final payment is due on. Cleartrip will ensure that your confirmed booking is held until you pay the balance amount. Payment of the balance amount must be cleared at least 5-days prior to the departure or check-in dates (this duration might vary on a case-to-case basis).



Step 2: Make the final payment

We will remind you of the due date by which the remaining amount must be paid. The balance amount can be cleared easily through the ‘Trips’ page in your Cleartrip account. In case you don’t have a Cleartrip account, simply click ‘Pay Now’ from the email you receive confirming your first payment.

Step 3: You are all set!

Once the balance is cleared, you are good to fly or check-in, as per your booking.

If for any reason, you choose to cancel or void your booking before the due date, the booking will be auto-cancelled and the token amount paid, will be forfeited.

We hope you find this facility helpful.


Cleartrip now supports Now Cards from Google

When you are trying to book a flight wouldn’t it be nice if you didn’t have to go back and do a search everyday to check the movement of prices? May be you are trying to book a train and you end up trying between 8 am and 12 noon when IRCTC services are not available. How would it be if you were then informed when the services are available once again, without you having to check back in the app?

Now all that is possible on your Android phone with the Cleartrip app. We have built in support for Now cards from Google so the information is only a tap away.

Now Cards by Cleartrip

Simply tap on the Google app icon in your Android phone and Now cards will offer you information on the fares of the most recent flight search you did with Cleartrip or when you can book that train ticket. All you need to do is enable Now cards from Cleartrip from your Google app settings.

Do try out Cleartrip’s integration with Now cards and let us know what you think of the experience. We would also like to hear about what else you would want us to support via Now cards.

Please note this will be rolled out in a staged manner. So the cards will not be available to all users right away.

More power to you on Cleartrip for Windows Phone

A couple of months ago we added Hotels and Trains to Cleartrip for Windows Phone. Now that users can book all their travel on the Windows Phone app, we want to give our users more power to manage their trips on the go. Keeping this in mind, we are excited to launch new features on the app that will help users make in-app changes to their travel plans, and get refunds faster and easier. We’ve also added a couple of features to help you save money while booking flights and hotels.

In-app cancellation and rescheduling

We understand that travel plans can change. Now our Windows Phone users can change their flight and hotel trips, right from the app. Tap on ‘Trips’ to access all the upcoming trips in the app. Select the trip, select travellers and dates, choose your new flight and you are done. You can also cancel your flight and hotel bookings from the app.

Cleartrip Wallet

The power of Cleartrip wallet is now at your fingertips. Get your flight and hotel cancellation refunds directly in your Cleartrip wallet. You can reuse the money to make another booking within a couple of hours, instead of waiting for days for the refund to hit your bank account.

Offers and Deals

Amazing offers from Cleartrip are now just a tap away. The new ‘Offers and Deals’ section will take you to the list of all running offers to make your travel easier on your pocket.

Fare rules and baggage information

Users can now check the cancellation / rescheduling charges and baggage allowance for all flights even before they book. Swipe across the itinerary screen and you will find fare rules with cancellation policy and swipe again to find baggage allowance for the selected flight(s).


Booking hotels is now easier than ever on Windows app. You can now make hotel bookings using the app without having to pay anything at the time of booking. Look out for hotels with the ‘pay@hotel’ tag in the search results, select the pay@hotel option when you make the booking process and you won’t be charged anything for booking the hotel. Your reservation is guaranteed and payment will be collected directly by the hotel during your stay.

We are very excited about the new features and we’d love to have your feedback. We would also like to know what else you’d like to see in the Windows Phone app. So download the Cleartrip app from the Windows Phone store, and let us know what you think on mobile@cleartrip.com.

Mobile traffic surpasses Desktop on Cleartrip (Quarterly Mobile Insight for Q4’14)


The recent release of our Quarterly Mobile Insight for Q4’14 indicated an inflection point for Mobile-first customers on Cleartrip. We noted that over 53% of our total traffic emanates from the mobile channels…a first time ever for Cleartrip, overshadowing the desktop channel.

Even more interesting was the fact that, over 70% of our mobile customers are now using mobile as their only channel for transaction on Cleartrip. And with the response we received over the last few days to the upgrade of our mobile site, we really do believe that the Mobile as a transaction channel has arrived…and it’s here to stay.

Infact, Cleartrip Mobile has evolved to a point where more than half of our customers start with no prior experience on any other channel (website, phone), indicating the comfort and implicit trust they place on our app(s) & mobile website. Almost 47% of contribution to our mobile traffic still comes from Mobile Web, and we stay committed to providing our customers the ease of using the channels they prefer.

This quarter also saw a dip in air fares by around 13% (v/s. the festive Q3’14). This gave travelers some great options for vacations. We noted a distinct 30% increase in transactions for both air & hotels QoQ. Infact, the share of hotel bookings on mobile crept up higher than air bookings. With the launch of Hotels on our Windows Phone App just last quarter, we’ve already started seeing some very encouraging growth in room nights from that channel.

Overall, Cleartrip Mobile contributes an average of 40% of all transactions on Cleartrip.

Not just resorting to last minute bookings from Mobile phones, we’re also witnessing a steady trend in the Mobile being used for planned holidays, too. This scenario was a tad different a few months back. In light of this, we’re only more driven to add several pre-booking (Quickeys, Pay@hotel, Expressway) & post-booking (Amendments, Cancellations & Check-ins) features on our app over the last few quarters and we’re thrilled to see a phenomenal response to them all. A quick comparison of the utilization of a lot of these features, already paints a better picture for mobile v/s. desktop, where indications of higher customer engagement over mobile are reflected in higher retention & usage on mobile.

Mobile brands seem to be high up in the race for customer mind share, too. This quarter, we noted a visibly strong growth in the usage of Micromax, Xiaomi & Google devices. In the last 6-months, the Samsung+Apple traffic share has reduced by around 10 share points, with distributed growth benefit for other brands.

2015 began at a clinging high for Cleartrip Mobile. We bagged the ‘Best User Experience’ Award at GSF2015, soon after getting featured by Apple in the ‘App Store Best Apps of 2014’ (the only Indian travel app featured).

The last quarter only encourages us in our efforts to constantly improve, better and evolve the customer experience on Cleartrip Mobile. And we’re at it each day.

Cleartrip gets a makeover on Mobile Web

A couple of years ago, we undertook a complete redesign of our desktop website, codenamed Tuxedo. The Tuxedo project served to make our desktop site faster, simpler and better, but it paid no attention to our mobile site. Over time, as we lavished our attention on our desktop site and mobile apps, our mobile site began to feel aged and long in the tooth.

Today, we’re happy to announce that all products on our mobile site are now wearing Tuxedoes.

Three principles guided the mobile web redesign for us:
  • Move from the dated yellow colour palette to the white and blue theme of Tuxedo.
  • Ensure consistency of experience across desktop and mobile web.
  • Steal the best concepts from our app designs, without trying to mimic the apps on mobile web.

To begin with, the Cleartrip home page — all icons are now blue along with their respective trip tools for better discoverability. The footer has also been made consistent with the rest of our site.

The main menu is changed to the hamburger menu pattern, given the requirement of quick access to all the products we have available on mobile web.

Flight, hotel and train search home pages have all undergone mere cosmetic changes.

Search results, however, have seen significant changes for improved usability — changes in hierarchy, better utilisation of precious screen real-estate and a more natural way to filter and sort results.

We further brought all the itineraries to a consistent look and feel. For flights, we got rid of the heavy gradients to make the appearance more lightweight, while hotel details saw a major shift in how information is displayed and actions are taken.

There’s lots more subtle changes we made to achieve consistency with our desktop products.

There is a trend of brands shutting down their mobile sites in favor of mobile apps — they claim it is due to the overwhelming effort required to maintain all products across multiple platforms. We think that’s a terribly weak argument coming from companies that have no dearth of resources at their disposal. We’re committed to keeping Cleartrip accessible so our customers can use the channels they prefer. The web is one of the fastest and easiest platforms to develop and maintain (as compared to other front end platforms), and testimony to that, this entire project took us just 2 months to complete.

We’re excited to share this huge upgrade to Cleartrip’s mobile web experience and hope you enjoy the changes.

Presenting Cleartrip for Apple Watch

Since we launched Cleartrip for iOS, we’ve been committed to offering our Apple users the best travel apps for their iOS devices. Our commitment to iOS has translated into a series of firsts — the first to support Passbook on iOS, the first to redesign our app for iOS 7, and the first to have a universal app for iPhone and iPad.

Today, we’re proud to add another big first to that list: Cleartrip for Apple Watch.

Our Watch app gives users the information they need, when they need it, in the most lightweight manner possible. When you open the Cleartrip app on Apple Watch, you’ll see a concise list of your upcoming flights.

Cleartrip for Apple Watch also supports glances, to give you contextual, time-sensitive information just when you need it. The Cleartrip glance shows you your next upcoming trip till 24 hours before departure. When 24 hours are left to your flight’s departure, the glance changes to show you the flight number, current flight status and updated departure time.

Cleartrip for Apple Watch also supports notifications. You can choose to be notified on Apple Watch if your flight is delayed, rescheduled or cancelled by the airline.

So when you buy your Apple Watch, you’ll have the latest information about your flights on your wrist, with the Cleartrip app. Give it a shot, and let us know what you think at mobile@cleartrip.com.

Cleartrip is standing up for #NetNeutrality

Over the past couple of weeks, a heated debate on Net Neutrality has come to the forefront, not just amongst India’s digerati, but in mainstream media as well, with national dailies carrying front page articles about it.

There’s even a parody video on YouTube, that quintessential event that lets one know that something has arrived with a bang.

At various points in time, we have been questioned about our stance on Net Neutrality is. We’d like to take the opportunity today to clarify our stance and take a stand.

Cleartrip has stood for the freedom of the Internet and voiced our support for Net Neutrality.

If Cleartrip supports Net Neutrality, then one might legitimately ask why Cleartrip chose to participate in the Indian launch of Internet.org.

Here’s why: a few weeks back, Facebook reached out and asked us to participate in the Internet.org initiative with the intention of helping us deliver one of our most affordable products to the more underserved parts of the country. There was no revenue arrangement between us and Internet.org or any of its participants — we were neither paid anything, nor did we pay anything to participate. Additionally we don’t make any money out of that product. Since there was absolutely zero money changing hands, we genuinely believed we were contributing to a social cause.

But the recent debate around #NetNeutrality gave us pause to rethink our approach to Internet.org and the idea of large corporations getting involved with picking and choosing who gets access to what and how fast. What started off with providing a simple search service has us now concerned with influencing customer decision-making by forcing options on them, something that is against our core DNA.

So while our original intent was noble, it is impossible to pretend there is no conflict of interest (both real and perceived) in our decision to be a participant in Internet.org. In light of this, Cleartrip has withdrawn our association with and participation in Internet.org entirely.

We believe that the Internet is a great leveller and that freedom of the Internet is critical for innovation. Cleartrip is and always will be a fully committed supporter of #NetNeutrality.