Around five months ago, we published How SEO rolls at Cleartrip as an inside look into the impact of our SEO program on our traffic. Today, we’re publishing a look at the results of our SEO activity measured over the twelve month period between January 2011 and January 2012.
A picture says a thousand words, so, much like the last time, we created a cool infographic to share with our internal teams. This is a mildly censored version of the poster we released internally – it highlights the impact of SEO on our traffic and some important changes in our natural search rankings.
We experienced a 205% increase in the total visits acquired from organic non-branded keywords, with a 103% increase in the percentage contribution from 9.2% to 18.7%. Considering the diminishing real estate space for purely organic listings in Google’s search results, we weren’t expecting anywhere near this drastic an improvement.
We’re thrilled with the progress we’ve made and we’ll be sharing more in the future as we can.