When we saw what Siri recommends as the best smartphone ever, we took it to heart and built a Cleartrip app for the Windows Phone platform.
It’s been almost two years since we announced a minimum viable product for mobile. It’s been a great small screen journey since then with its own ups and downs.
To date, we’ve focused on building a great mobile site that works on all the mobile devices and were leveraging the HTML5 capabilities to provide a superior user experience for our smartphone users. But “To App or not to App” continued to be an ongoing debate inside the company.
When we saw the latest version of Windows Phone, it seemed like a great platform to test the waters. It had a refreshingly original take on the user experience as opposed to trying to clone the iPhone user interface. Not only were we impressed with its Metro Design Pattern but it helps us deliver a better experience for our Nokia-toting customers as the HTML5 support on a lot of Nokia devices isn’t quite up to the mark.
So here we are, with our first Windows App in the MarketPlace. It has been designed in keeping with the design patterns of the Windows Metro interface. The main app menu has been designed as a panoramic view:

At the moment, the app supports only flight bookings within India.

It also gives you access to all your bookings with Cleartrip, regardless of whether you booked those flights with your Windows Phone or through our main web site.

The feedback we’ve received so far has been astonishingly encouraging. We’d love to hear more. So, if you own a Windows Phone, go ahead and give Cleartrip for Windows Phone a spin. We hope you love it.
Introducing the Cleartrip App for Windows Phone http://t.co/j0sX7zZk via @Cleartrip
What before iOS/Android!!
RT @Cleartrip: Introducing the Cleartrip App for Windows Phone http://t.co/bU63bjjg
now search flights in a metro way! http://t.co/Zqfvl64t via @Cleartrip
@swaroop @cleartrip They have an excellent mobile web app. Works perfectly.
@chiraggupta Yes.. I like @cleartrip’s mobile website. It’s fast and good. But “to app” for iOS is also good
@swaroop @cleartrip I think they don’t need to.
@chiraggupta Yes websites are better to roll out changes fast. I’d love to see more features like Flight+ though @cleartrip
@swaroop @Cleartrip “Helps us deliver a better experience for our Nokia-toting customers as the HTML5 support isn’t quite up to the mark.”
Introducing the Cleartrip App for Windows Phone http://t.co/bnWpGgce via @Cleartrip
Why? As HTML5 support on a lot of Nokia devices isn’t quite up to mark | Introducing @Cleartrip App for Windows Phone http://t.co/pP9sWGmT
Nice
I like it
RT @Cleartrip: Introducing the Cleartrip App for Windows Phone http://t.co/bl5lAQGA #Nokia #Lumia #wp7 #WindowsPhone
@Cleartrip what about android?
@balagopalks did u see this? “@Cleartrip: Introducing the Cleartrip App for Windows Phone http://t.co/sOr8nZyt” #Nokia #Lumia #Wp7
And finally, its available for wp
“@Cleartrip: Introducing the Cleartrip App for Windows Phone http://t.co/9caZjv7d“
RT @Cleartrip: Introducing the Cleartrip App for Windows Phone http://t.co/cgUA5dnh
@Satyajeet @Cleartrip Yup.. Saw few weeks back.. Good to see CT in WP7 too..
@Cleartrip I want iOS!
I like the initiative, but have a different take:
1. This quite goes against Cleartrip’s overall policy, which is to have a consistent look & feel for its product on all devices. By going down the ‘app’ road, you are firstly not only segregating experiences (I like the WP interface, so that’s a good start), but are also now in the rat race for updating apps on devices subject to the OS versions, etc. which is a huge bane for most involved.
2. It’s difficult to have a lean setup if you need to develop for various OSs, test on devices, send updates, compatibility with so many drivers. Whereas a good webapp is all it needs to run on the LCD OS (as far as touchphones are concerned).
3. You mentioned not many Nokia devices display/render HTML correctly, but that’s basically the Symbian ones, which issue remains as it was, since this app is a WP app.
So overall, although knowing the design leanings of the CT team this is doubtless a kickass app, I don’t see the logical cohesive thought on developing this:
1. Is it just to test the waters and see if you can manage on a fledgeling OS before diving in to the deep ends of Android/iOS?
2. If you decide to retract from this road, do you leave the early adopters of WP hanging dry after them downloading the app. (This spells at least a little loyalty-base loss.)
3. Or is this a Windows/MS initiative to shore-up their app system supported by CT?
P.S. (I’m more than emotionally invested in the CT principles, am developing my own website based on the clean, intuitive, adaptive web-app concept rather than a separate app for each OS/device. Certainly saves a lot of man-hours, not to mention consistency of UX throughout.)
Would love to know your thought process behind this move…
@surdattack @cleartrip how come no iPhone app?!!
Cleartrip launches it’s first mobile app! RT @Cleartrip Introducing the Cleartrip App for Windows Phone http://t.co/FqQ189Z5
Gorgeous app! Cleartrip and windows phone made for each other!
Introducing the Cleartrip App for Windows Phone http://t.co/Kea88WF0
@thegeekyninja introducing? I have had the @cleartrip app on my phone for some time. Guess they forgot that they launched it already.
#WP users check out this !! Introducing the Cleartrip App for Windows Phone http://t.co/D3U6uRO3 via @Cleartrip