SEO flying higher at Cleartrip

Around five months ago, we published How SEO rolls at Cleartrip as an inside look into the impact of our SEO program on our traffic. Today, we’re publishing a look at the results of our SEO activity measured over the … Continue reading

Stop trying to be your own boss

Startups are a funny thing and so are the entrepreneurs who start them. Successful companies are started by people who want to make something — something new, something better — which the world will want. These are people who see … Continue reading

Coming soon: The Readable Internet

Somewhere in the history of the Internet, publishers made a huge left turn. They gave their product — content — away for free. They blindly assumed that the economics of old media would apply to new media and that they … Continue reading

How SEO rolls at Cleartrip

For a long time, Search Engine Optimisation (SEO) didn’t play a very significant role in Cleartrip’s customer acquisition strategy. There were lots of reasons for this — some valid, some not so valid. By and large, our belief was that … Continue reading

There’s always room for better

I’ve been following Luke Wroblewski’s notes & presentations on Mobile for a while now and was looking foward to his third book, Mobile First, which was released a few days back. While checking out reviews for the book, we stumbled … Continue reading

Why we don’t spam our customers

We came across this Tweet from @beingpractical yesterday: At Cleartrip, we do not spam our customers, so, it’s quite heartening to see that our stand is actually appreciated, even if it’s just by a small number of people. Cleartrip exists … Continue reading