I came across an amazing advertising campaign for LEGO, created by Blattner Brunner.

The name LEGO comes from an abbreviation of the Danish phrase "leg godt," which translates to "play well." LEGO as brand and a product(s) has always been about building things limited only by one's own imagination.

That's the essence of the LEGO brand and that's exactly what these fantastic ads convey--the essence of a brand.

Exceedingly simple combinations of LEGO blocks are combined with realistic looking shadows to convey the idea that it is your imagination at play, that no other boundaries exist.