According to the folks over at 37Signals, Copywriting is interface design. I couldn't agree more.

That's why I can't quite figure out why one of India's largest conglomerates can't fork over a few bucks for a decent writer. Even if a blind act of generosity permits me to forgive their appalling sense of visual design, really, what's with the writing?

So, please Godrej, fire your existing writers and get someone a lot better--someone who can spell "continuously" and doesn't write sentences like this:

the young lawyer-turned-lockmaker and took up lockmaking.

This is the kind of step-motherly treatment that keeps the Internet from its true potential in India.