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When 3% is more than 5%

There's been a fair amount of blog chatter around last week's standoff between airlines and travel agents, where agencies boycotted the sales of Jet and JetLite flights. The matter has since been resolved, but one of our favourite bloggers, Rajiv Dingra, over at WATBlog, is a little confused about airfare and commission structures, saying:

[airline] has taken a decision to part with a measly 3% as agents commission

We thought we'd help out by shedding some light on why that statement is erroneous. We'll use a typical itinerary and fare to illustrate the difference between the previous commission structure (5%) and the newly announced structure (3%).

First, let's take a look at the differences in the old and new structure:

  • Old: 5% commission paid on the base fare
  • New: 3% commission paid on the gross fare after deducting Rs. 225 PSF (Passenger Service Fee) charges

Here's the itinerary and fare details:

  • Flight: Jet Airways 9W-331
  • Route: Mumbai-New Delhi
  • Fare:
    • Base fare: Rs. 2,250
    • Taxes & fees: Rs. 3,138 (includes Rs. 225 PSF)

Now, let's do the math to see how much the absolute agency commission earned is for the same fare under the old (5%) and new (3%) structures:

  • Old: 5% of Rs. 2,250 = Rs. 113
  • New: 3% of Rs. 5,163 (5,388-225) = Rs. 155

Sometimes 3% is more than 5%--it's a mad, mad world.

Posted on Wednesday, December 10, 2008 at 06:22PM by Registered CommenterHrush | Comments6 Comments

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Reader Comments (6)

Respect you guys more each passing day..
December 11, 2008 | Unregistered Commenternithinkd
I thought airlines seats were commoditised? Why are the prices still so forbidding vs train tickets?
December 11, 2008 | Unregistered CommenterDiwant Vaidya
Diwant--there's a lot that is going into keeping airfares very high. Air travel is one of the most heavily taxed items in the country.

We'll do a blog post with more details on the airline industry financials soon.
December 11, 2008 | Unregistered CommenterHrush
Why would the airlines be willing to part with more money though?
December 17, 2008 | Unregistered CommenterVarun
Hrush. Am eagerly waiting for your blog on airline industry financials...
January 3, 2009 | Unregistered Commentersuresh
suresh--we will get around to that post as soon as we can, stay tuned.
January 3, 2009 | Registered CommenterHrush

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