The first rule of repelling users -- Stop (or at least delay) users from getting into your site. This is the best and easiest way to avoid those pesky visitors, especially the casual ones. Here are some tips that will come in handy...

1. Create a large animated intro that takes several minutes to load and play before the users can get to your home page. Preferably hide the option to skip the intro in a diagonally opposite corner.

2. Every time they visit your website, first present them with an idotic choice menu--choose country, city. etc on the home page, instead of directly taking them where they want to go. You're most concerned--what if they forget which city they live in? That's why you keep asking, to make sure they remember. Only thing, your constant helpful questioning and reminders may well make them want to move to another city, where your service does not exist.

3. Put up a big popup ad that blocks all of the important content on the home page.

4. Try to put up at least 100 items, preferably graphical in nature, on your home page itself. The critical pieces of information should not be text but large images. These will load slowly, one-by-one, keeping the air of mystery alive--hopefully long enough to induce users to give up in the middle of the process, and try their luck elsewhere.

Disclaimer: All opinions expressed above are those of the author alone and not of Cleartrip or any of Cleartrip's employees.