In the fourth and final instalment of this series, we leave you with the Golden Rule of repelling users--*There is no room for white space on your site*.

Website real estate is very, very expensive--it costs by the pixel. Remember the million dollar website where each of the million pixels on the home page, was sold for a dollar by some college kid we all envy? So, don't waste space! Stick some information, button or graphic in every available square inch.

It does not matter if there is no logical structure or flow to your site, present the information in any random order that comes to mind. Who cares anyway? Unrelated items (e.g. Epaper , Live cricket score and feedback,) all belong next to each other. These items are positioned right next to Khalid-o-scope, another very similar item.

Disclaimer: All opinions expressed above are those of the author alone and not of Cleartrip or any of Cleartrip's employees.