Two weeks back, we launched “Cleartrip Local”. Cleartrip Local is a bold way to reimagine the “trip” in the context of your home city.

At Cleartrip, we are more attuned to performance advertising as we firmly believe in the cliched adage “In God we trust, the rest bring data”. We wanted to take a different approach on Local, as we firmly believe that this product can scale exceedingly well with powerful communication combined with wider reach. So, came the idea of using TV to communicate the product that we have built, with of-course using new tech for measurements.

Cleartrip Local caters to the ‘here & now’. We brainstormed multiple moments of truth which included the fear of missing out, illusion of ’same old, same old’ in the city, & the illusion of complete knowledge around what’s happening around you. And one line resonated with a lot of us – “You are a stranger in your own city” & out came the central idea for the campaign – “What’s happening, lots happening”.

While the core idea was nailed, we were worried on the execution as most ideas falter at this stage. To make it more challenging, as has always been with us, the product had to be the protagonist. Our good friends at Mullen Lintas meticulously planned the details so well that the film came out exactly how it was visualised in the storyboard. Creativity with perfect execution – We couldn’t ask for more.

We have gone live with the campaign across TV, Radio & online. By far, the largest campaign that we have launched in Cleartrip, we are excited to see it come alive on multiple formats.

Here are the links to the films.

TV

60 seconder

Radio

Bangalore

Mumbai

Delhi

True to the brand’s soul, the films are cool, quirky & fun. Keep a look out for our happening ads on all your favourite TV channels or scoot over to the Cleartrip Youtube channel to access them.

Next time, when somebody asks you “What’s happening”, we hope that you turn around and say “Lot’s happening”.

“The journey is the destination” – Dan Eldon

Seems like not too long ago, that we dreamt of building for Indian travelers, a clean, no-nonsense and non-intrusive travel product to search and book. Something that was so simple it would change the way travel was booked forever. All this, while keeping the pricing honest, choices transparent and interactions consistently positive.

From a rough sketch on a paper napkin, to millions of diehard customers, we’ve all come a long way. Forgive the pun, but what a trip it has been – lots of fun, ups & downs, loads of work & everything else that goes into a great journey!

We’ve led on the user experience front, pioneered multiple innovations consistently (split screen search, Expressway, Online amendments), championed mobile-first & taken bold positions in the journey (customer service, spam, mobile web)

It’s exhilarating that we’ve all traversed this distance together for 10-years, from strength to strength & a big, big thank-you to all of our customers and to Cleartrip’s amazing people–we’re glad to have all of you with us.

But our journey has only just begun. There’s a lot to build. With Cleartrip Local, we have reinvented the wheel again solving some of the tough problems for our customers. This combined with our world class travel product really makes us a unique choice for customers at home or while traveling.

The doers at Cleartrip made a short video of the journey. This is what our world looks like on the other side of your screens. Where real people, real madness and the real magic resides.

Nothing makes us happier than happy customers-it’s a real privilege serving the Cleartrip customer, and we will continue to deliver the promise of building awesome beautiful products.

Thank you.

In a rapidly growing mobile-first economy, Cleartrip Mobile continues its aggressive growth. In the last quarter of FY’16 (infographic below), Mobile on Cleartrip accounted for 74% of the traffic and 42% of transactions, posting a robust  87% YoY growth in transactions. Most of this growth is synchronous with the launch of Cleartrip Activities mid last year, which presented customers with an array of specially curated experiences in their own city, or even while they were away.

With 13,000 experiences across 240 categories in 50 cities from 6,600 suppliers in India, Activities has generated humongous interest across our users. This is visible in the number of searches on our apps which have been growing  at a sharp pace. An interesting dimension here, is the fact that almost 80% of the Activities’ users book in their home-city, demonstrating the keen interest consumers have, about knowing all that can be done, in the city they stay in.

Interest in Activities is not just  from our existing users, but from a fresh set of  new customers, too. That over 43% of people who search for Activities are under the age band of 18–25 years, against the traditional 28–40 years’ band that typically searches for air, accommodation or rail, is noteworthy. Activity searchers also comprise a high percent of females.

During Q4’16, we have seen 38% of total searches on our Mobile Apps attributable to the Activities product. Clearly, the breadth and depth of the product offering that covers categories across theme parks, skill workshops, F&B offerings, outdoor sports, luxury bike-rentals and thousands of things-to-do, seems to be resonating with our consumers.

We are seeing a very uniform distribution of transactions across different price ranges, starting from as low as Rs. 150 to over Rs. 750. But they seem to be very last-minute decisions with over 60% of our users making transactions just a day prior to the Activity.

On the Travel side of things, we are pleased with how Cleartrip Mobile is transitioning beyond just another transaction channel. With a ~64% YoY growth on Accommodation and 53% YoY growth on Air transactions, we see it evolving each day, to deliver a richer customer experience.

 

Yes! You read that right.
No! We’re not talking about pet-friendly hotels, but hotels purely for pets.

Whether 2-legged or 4-legged, we understand that it’s all about loving your family. And we’re going all out to make sure you get what you look for. Today on Cleartrip, we’re proud to introduce Hotels for pets.

 

 

Our furry friends haven’t had it too easy. For the past many months, we’ve been researching different types of travelers in the accommodation space…and boy, there are many. We found a huge segment of people who wish to travel without their pets, but love them enough to not leave them in the lurch. Their reasons were:

1. It’s too tiring & exhausting for the pet
2. Change of place / environment effects the pet’s health
3. Sometimes it’s impossible to take pets to the place that they are going to
4. It’s also good to give pets their own space. Except dogs 😉

A quick analysis showed that these pets vary in size, breed and also category. Following is a snapshot of our research from 3 major cities; Mumbai, Bangalore & Delhi.

 

 

Personally, I have faced challenges myself when looking for a dog-friendly hotel. Even if you find one, there are tons of restrictions.

This led us to change the game and think of partnering with hotels that are exclusively built for pets.

Surprised?

So were we, until we got to the field and started locating such hotels. Cleartrip has tied up with more than 800 hotels across India which are built only for pets. These hotels are fully-equipped with amenities and recreation options for pets, with prices starting at as low as Rs. 3,000 per night.

 

 

Our Market Experts are discovering and contracting more such hotels each day, so you can be assured that your pets are going to stay in luxury.

All this, so our customers can holiday without a strand of worry about how their furry friends are, in their absence.

Search & book a fancy hotel for your pet today & let us know the experience.

If you’ve followed the kind of posts we’ve put out in the past, you will have noticed how most of our communication has often been affable and informal, even bordering on quirky. We’ve always been big proponents of keeping it simple and nifty, rather than fancy and complicated. So we thought it was time to take a slightly different track. #KuchHatke, maybe.

And what better time to do that, than the onset of Valentine’s Day, or how some call it, ‘being-single-like-on-any-other-day’.

So we got a little sassy and tried our hand at some tongue-in-cheek memes and infographics. These range from offering ‘Utterly Useless Advice to Survive Valentine’s Day as a Single’ to highlighting how ‘some bfs and gfs are just plain evil’.

  Head over to our comical campaign pages and tell us what you think, will ya?

And feel free to share these with your beloved. Or not 😉

But single, hooked or hitched…there’s something for everyone this Valentine’s Day on Cleartrip Activities no matter if you are in Mumbai, Bengaluru or New Delhi.