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Revisiting Passbook designs for easier paperless travel

“Feedback is the breakfast of champions.” – Ken Blanchard

Earlier this year, Cleartrip added support for Passbook and made paperless travel easier. Since then, we’ve received a lot of feedback on the design of the Passes. Now, we’re not the kind of guys who sit back and take feedback passively — we love getting feedback and we love getting better because of it.

Most of our customers have been telling us how it’s helped them have one less thing to worry about when they travel; and quite a few of them have suggested enhancements as well. The top demand was to put the PNR number on the front of the Pass. Another recurring piece of feedback was that some customers had trouble getting into the airport because the year of travel was not mentioned on the Pass.

It was also amazing to see many of our most frequent fliers go paperless and share screenshots of their iPhones stacked from top to bottom with Cleartrip Passes. When you’re trying to save the planet, every little bit counts…

With location and time-based notifications, Passes appear automatically on home-screens just when they’re needed, but we thought it was quite hard to tell one pass from the other in a tall stack of passes like above.

So, we put on our editor’s hats, waded in to change things for the better and here we are with a set of better designed Passes.

As expected, PNR is right upfront for flight, but due to limited space we could only do it for tickets with a single traveller. For multiple travellers, the PNR are still available only on the back of the pass. We’ve also added the year to the date of travel and terminal information, again at the back for the Pass.

For users like Sudhir, we’ve moved the date and destination to the top of the Pass to make it easy to find the right Pass with just a glimpse.

These changes also apply to our Train and Hotel Passes. In addition, Hotel Passes now sport an image of the hotel on them.

Finally, Passes are now supported for our Cleartrip for Business customers as well.

As we mentioned earlier, these Passes are designed for iPhone and iPod Touch devices running iOS6 or higher and any Mac running OS X Mountain Lion (10.8.2 or later). Android users can also use them through third-party apps like PassWallet and other third-party apps with Passbook support available from the Google Play store.

So far, we’ve personally verified that Cleartrip Passes have been successfully used for paperless travel in Bangalore, Delhi, Hyderabad, Mumbai, Kolkata, Goa, Pune, Jaipur, Thiruvananthapuram, Lucknow and Nagpur. If you’ve used it for any other airport, do let us know so that more people can confidently save the planet and #go_paperless.