One of the harder challenges in app marketing is conveying the experience of using an app to people who’ve never used it. You can show the interactions, but how do you convey the feeling of joy that comes with using a well-designed app?
It was with this objective in mind that we embarked on a project a couple of months ago to create a video for our apps. At Cleartrip, we take great pride in our product design, especially of our apps. The challenge was to make a video that lives up to that design.
So we took inspiration from the smart folks over at Wunderlist, and decided to let our products do the talking. After countless iterations, here’s the result of our efforts. We recommend watching it in HD to really see the screens pop.