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Small World – Under the Hood

A few weeks back we launched a significant rewrite and redesign of Small World. At Cleartrip, we’ve always been big believers in sharing the technology and design details in our products; and in this post, we’re going to delve into the core infrastructure behind Small World. Small World is and always will be a global… Read more →

Why we fired our PR agency

Yesterday, we had the unpleasant task of firing our Public Relations agency, Buzz PR. We fired them because they were spamming our customers. At Cleartrip, we do not spam our customers or anyone else, ever. Period. There is no negotiating this. Here’s what happened. At around 4 pm, we came across this Tweet from @jackerhack:… Read more →

Charting Expressway growth

About eight months ago, when we were readying to launch Expressway, many of us had doubts about whether the Indian market was ready for such a product. We wondered whether customers would feel comfortable storing their card details online. Optimism prevailed over skepticism and we launched Expressway at the end of March 2012. And, boy,… Read more →

SEO contributes more at Cleartrip

Almost eight months ago, we published SEO flying higher at Cleartrip to share some insights of progress over a twelve month period. Last month, we completed two years of dedicated SEO work and we created a new infographic to share the results with our internal teams. This is the original version of the graph we… Read more →

Decoding rising airfares in India

We all know that airfares are increasing. We can feel that we are paying much more to fly than we were a couple of years ago, or even twelve months ago. But exactly how much have airfares increased over the past couple of years, and why? We decided to try and find out by looking… Read more →

Looking beyond the last click

Imagine Spain playing a football match. While the glory of the goal belongs to a Torres or a Silva, would the goal even be possible without an Iniesta or a Xavi? Football may not be an obvious analogy for Search Engine Marketing (SEM), but it is an apt one — the ‘last click’ is the… Read more →

iOS6 Adoption Rate in India

Apple previewed iOS 6 in June at WWDC and launched it on September 19th, making updates available over-the-air and through iTunes. iOS 6 offers over 200 new features; including Facebook integration, expanded Siri capabilities, shared Photo Streams, Passbook and more. While many of these new features have been well received, Apple’s new Maps app has… Read more →

Guide to Airline Fees in India

We extracted all ‘ancillary’ fees from deep within the bowels of airline websites, and put them all in one easy-to-use guide that covers the fees charged by every airline in India.

10 tips for the perfect international holiday

1. Plan it yourself As far as possible, stay away from canned holiday packages and plan your holiday yourself. Research the place, make a list of things you want to see and do; and then do it. You’ll find that planning becomes an enjoyable part of the experience and gives you things to look forward… Read more →

Why Google Chrome on iOS stands a chance

The very first version of Cleartrip Mobile was launched about two years ago, exactly one week after I joined Cleartrip. Since then, I’ve had the amazing opportunity to build Cleartrip Mobile up from a Minimum Viable Product (MVP) into the most comprehensive mobile travel product available in today’s market. Back then, the mobile web was… Read more →