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Posts under Article

Death, taxes, Peter Thiel & blowing hard

From a New Yorker Peter Thiel puff-piece to make any PR agent proud: Peter Thiel pulled an iPhone out of his jeans pocket and held it up. “I don’t consider this to be a technological breakthrough,” he said. “Compare this with the Apollo space program.” Easy enough to say for someone who came up with… Read more →

Redesigning the Cleartrip Account

About a week back, we announced the new Cleartrip Account – the gorgeous new design being one of the biggest pieces to this launch. The new Cleartrip Account bears almost no resemblance to its predecessor and sports a dramatically improved visual design and information architecture – it makes managing your travel far easier… With this… Read more →

Cleartrip Account gets a new front-end architecture

A few days back we launched a shiny new Cleartrip Account. Aside from a host of new features — one-click flight bookings with Expressway, simpler and faster bookings for friends and family and Facebook Connect integration — the biggest piece to this launch is the gorgeous new design. Hidden underneath that beautiful new user interface… Read more →

Creating the Expressway brand

In October 2010, we first introduced Express Checkout on Cleartrip Mobile. After seeing that a large chunk of our mobile users were using Express Checkout, we decided to launch it for our desktop sites as well: Incidentally, Expressway replaces Express Checkout, which was previously available only on Cleartrip Mobile — this is ironic because it… Read more →

A conspiracy of brand and design

Designers love to work in comfort zones — we create designs with pretty things; hand pick the best stock photos, use nice crisp titles and precisely craft copy. No matter how gratifying this design process is, it’s a recipe for disappointment because things in the real-world never fit the design prototype to a T. Today’s… Read more →

SEO flying higher at Cleartrip

Around five months ago, we published How SEO rolls at Cleartrip as an inside look into the impact of our SEO program on our traffic. Today, we’re publishing a look at the results of our SEO activity measured over the twelve month period between January 2011 and January 2012. A picture says a thousand words,… Read more →

[Design Nuances] Redesigning the hotel icon

In 1974, the United States Department of Transportation commissioned the American Institute of Graphic Arts to design a set of pictograms in the domain of public transportation, more commonly known as the DOT pictograms. This system of 50 symbol signs was designed for use at the crossroads of modern life: in airports and other transportation… Read more →

Fixing the algorithm that wasn’t

It was about one week ago that a blog post, The Cleartrip Hurry Algorithm, appeared on our radar. The post referenced a newly launched feature where we were alerting users to the number of seats left at a certain price so that they could make more informed decisions faster (or so we thought). The manner… Read more →

The "Cleartrip Hurry Algorithm" that wasn’t

Earlier today, we noticed a large amount of activity on Twitter linking to a blog post entitled The Cleartrip Hurry Algorithm. The writer of the post was confused by one of our recently launched features and felt we were engaging in “fake scarcity tactics” by employing some sort of ‘algorithm’ to trick users into feeling… Read more →