Redesigning the Cleartrip Account

About a week back, we announced the new Cleartrip Account – the gorgeous new design being one of the biggest pieces to this launch. The new Cleartrip Account bears almost no resemblance to its predecessor and sports a dramatically improved … Continue reading

Creating the Expressway brand

In October 2010, we first introduced Express Checkout on Cleartrip Mobile. After seeing that a large chunk of our mobile users were using Express Checkout, we decided to launch it for our desktop sites as well: Incidentally, Expressway replaces Express … Continue reading

A conspiracy of brand and design

Designers love to work in comfort zones — we create designs with pretty things; hand pick the best stock photos, use nice crisp titles and precisely craft copy. No matter how gratifying this design process is, it’s a recipe for … Continue reading

Stop trying to be your own boss

Startups are a funny thing and so are the entrepreneurs who start them. Successful companies are started by people who want to make something — something new, something better — which the world will want. These are people who see … Continue reading